Blog

OpenAI's GPT 5.2 promises huge leaps in coding and reasoning, but real-world user feedback is mixed. We unpack what's new, the performance gap, pricing, and what it means for businesses.

OpenAI’s new GPT realtime mini model is making waves, but what is it and how can you use it? This guide explains its speech-to-speech capabilities, complex pricing, and how to leverage it for customer support without the engineering overhead.

OpenAI’s GPT-5 Pro model is powerful, but what does it actually cost to use? This guide breaks down the complete GPT-5 Pro in the API pricing, including token costs, subscription fees, and hidden factors that affect your bill, so you can make a smarter choice for your business.

OpenAI's GPT-5 Pro model is a powerhouse for reasoning and complex tasks, but is building directly with the GPT-5 Pro in the API the right move for your support team? This guide breaks down its capabilities, performance, and steep costs, showing you when to build versus when to buy.

Wondering if Zendesk uses OpenAI? The short answer is yes, though OpenAI is one of several model providers behind it. I break down how Zendesk's native AI uses OpenAI, the options for custom setups, and how a plug-and-play solution can further enhance your support team's workflow.

Notion AI shines inside your workspace, ChatGPT excels in versatility. But for specialized workflows like support, dedicated AI agents such as eesel are the smarter choice.

A current guide to ChatGPT Shopify commerce: catalog discovery, merchant checkout, variant accuracy, return policies, and support boundaries.

ChatGPT and Claude excel at general tasks, but fall short in customer support. This guide compares their strengths and shows why businesses choose specialized AI like eesel.

How to evaluate Claude updates for support automation: model capability, integration work, permissions, testing, and the human route.